Brand Your Wedding - Be Your Own Marketer

Think of your wedding as your own personal show.  There is a cast of family characters, a unbelievable romantic storyline with two absolutely charming leads and a fantastic setting.  What you need now is the promotional umph to make your dream event a triumph -- and that is a wedding brand.

By taking the time to create your own personal brand, you will leave a very unique, stamp on your event and a solid impression in those who attend.  This brand should be incorporated into the STDs, invites, thank you cards, favor tags and decorations. But it doesn't stop at the paper items.  This unique symbol of your wedding can be used on your blog or wedding website.

Your brand can be your name or initials in the font you have selected for your wedding. It could include the date of the nuptials or even a "tag line" that encompasses your special day.  It doesn't have to cost big bucks for it could be a design you create in Word or a simple online graphics program.  There are several companies, such as BRAND MY WEDDING that specialize in creating the ideal stamp for your event. 

When we were discussing our brand, Mike and I leaned towards something that incorporated both of our initials and the date.  We drafted what we wanted it to look like on a scrap of paper and then I recreated the image in Photoshop.  

We had been looking at wedding rubber stamp templates and was inspired by one offered by Glitter Puff on Etsy. This stamp featured the tagline "Our Sweet Beginning" . . . which coincides with our breakfast wedding theme.  However, we favored the wording "Our Sweet Start".  

After tweaking the rough draft in Photoshop, I ordered a custom rubber stamp from the creative professionals at Stamp-Connection for my save the dates, invites and thank you cards.  They worked with me to finalize the design, size and type of stamp.  I also ordered the Palette ink pad, which will allow us to stamp napkins with our branding. 

Creating a unique symbol or design for your wedding will make it that much special and leave a specialized stamp on your decorations. 

Tip: Looking for brand ideas to spark inspiration? Here are a few ideas to get you started:
* What's your theme?
* What element is special/unique to your wedding? (Destination? Pancake Breakfast? Dr. Seuss?)
* What is the "have to have" element in your wedding? (Sunflowers? Candy Bar?)
* What's the ONE word that jumps out when you think about your wedding?
* Do an internet search for "wedding stamps" or "wedding brand ideas"
* Brainstorm wording, phrasing
* Print out a bunch of fonts and ways of printing your names AND initials